Ashgal Framework Hoardings
Ashgal Framework Hoardings

Case Studies

Ashgal Framework Hoardings


Commercial Landscaping


22000 sqm


Finesse Lite

Ashghal Framework Hoardings is the Public Works Authority of Qatar headquartered in Al Dafna, Doha. A tender was published at the beginning of 2019 by Ashghal, providing the opportunity for contractors of varying sizes to design a wall concept that would be used to hide building sites while also being decorative for the public.

There were roughly 10 to 12 contractors bidding for the project, each producing a life size mock-up of the wall.  Al Nakheel created a concept which was unique, a combination that worked really well, and was aesthetically pleasing to Ashghal and the Supreme Council. The wall size was to be 2.5-3 metres tall and made of stainless steel.  Artificial grass was fixed to the steel, covering an initial distance of 10km.  Within the wall is an LED lighting system that provides highlights to the wall design, as well as illumination to the surrounding areas.  The design of the wall also included the image of a tree.

Al Nakheel chose Finesse Lite for the project as a cost effective, aesthetically pleasing product perfect for fixing to the stainless and easily malleable to create the desired design.

The first framework phase was completed at Ras Abu Aboud Street which comprised of 109 panels, approximately 654 meters and was a huge success. This led to the second frameworks phase at Bahr Palace, Sea Palace, a slightly smaller install with 67 panels at 402 meters long in Doha Qatar.

The project started in the third quarter of 2019 and is still ongoing, with a 22,000 sqm due to be installed in total.

The structures look stunning in-situ and offer an economic and visually pleasing alternative to standard perimeter fencing usually use on building sites. The use of artificial grass shows the versatility and uniqueness of artificial grass and how it can update other areas and not just a domestic garden.